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I think the real problem is it doesn't cost that much less to build a small sedan as it costs to build a small crossover. Consumers balk at a $25,000 price tag on a small sedan but pay it on a small crossover. So every small sedan is basically a loss and the old "get them on the lot to upsell the customer" probably doesn't work as well today. So the Mustang is good because it also sells for around $25000 in basic form while costing the same as a Focus to make. Basically the question isn't for Ford as much as it is for the consumer, would you pay $22,000 for a basic Focus?
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