|
If Mazda and Volvo continue to sell cars in the US market then Ford is still selling cars in the US market.
If the US market shifts due to regulatory changes, fuel price changes, or whatever, Ford can fairly quickly make adjustments in manufacturing, as long as they are still designing and manufacturing cars for the global market.
US safety laws (which I have little argument with) turned the Fiesta into a relative gas hog. As far as fuel efficiency, it makes little sense to sell anything smaller than the Focus in the US. Anything smaller has to carry more metal for its size, or expensive alloys, to meet safety standards.
Fuel prices here will have doubled from last year, sometime this week. I anticipate that price to at least double yet again before the end of Summer. That will turn consumers to fuel efficient cars again. I think that Ford is limber enough to adjust quickly to market demands without extensive losses (with the possibility of substantial gain).
|