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Originally Posted by cRiPpLe_rOoStEr
I guess my mom's Toyota Etios could fare better at a light off-road course than a CH-R.
Considering the KERS as some sort of hybrid, plus the successful experience of hybrids at Le Mans and that many grand-tourers of the new generation are either available in a hybrid version or as a hybrid-only, they might be following the wrong approach trying to look at it only from a Prius perspective. Well, they could've even use it as an excuse to make a hybrid that looks cool compared to the Prius while remaining affordable compared to the premium offer from Porsche and BMW among others.
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The vast majority of people in the USA don’t watch Formula 1 or Le Mans. The most popular form of Motorsports racing is still NASCAR which only started allowing Fuel Injection in 2012.
In the USA people do equate hybrids with the Prius. Honda tried the performance hybrid with the he CRZ and it was a sales disaster. I suspect Honda has done their research (at least for the demographic that buys Civics)