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Originally Posted by JSH
The vast majority of people in the USA don’t watch Formula 1 or Le Mans. The most popular form of Motorsports racing is still NASCAR which only started allowing Fuel Injection in 2012.
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I know. My point was that Honda could've tried it harder if there was any real intention of making some sort of sporty hybrid. I'm sure they're not short of resources to do so...
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In the USA people do equate hybrids with the Prius.
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Well, much like it's roughly impossible to not think of a Ford Model T or a Beetle whenever we talk about a "people's car", the Prius will remain as a long-term reference when it comes to turning hybrids into an economically-viable deal.
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Honda tried the performance hybrid with the he CRZ and it was a sales disaster. I suspect Honda has done their research (at least for the demographic that buys Civics)
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Maybe nowadays that some top-tier sportscars are available as a hybrid, it might become easier to develop a more effective marketing approach.