[RedDevil]

They are building 5000 Model 3's a week, which is twice as many as they did just 2 months ago. They want to double production again before the end of the year, which does not seem impossible.

Tesla sold over 3600 cars in our country over the first half of this year.
So what you'd think.
But it is over 1% of total car sales (around 300K).
It is also more than all other EV's and hybrids together. And it is just Model S and X, we don't get the 3 yet. The Model S is well in the top 10 of popular models.
Now if you look at the luxury car market, they completely blow away the competition.

EVs are popular as gas is expensive over here and there's almost no usage tax for leased EV cars.
If you lease a company car, a set % of the purchase price is added to your income before tax. The % is lower for 'clean' cars. But next year the low % will only apply up to € 50,000; anything over gets a 'luxury' taxation for new car sales (existing leased cars keep their original taxation).
So if you want a fully loaded company Model S or X P100D, the time to order is now.
Next year the loaded S/X boom will be over but the Model 3 fits nicely in the tax range, even the long range version.

That 1.2% of the market is calculated on a per car base. But in a marked dominated by subcompact sales, the trade value of these expensive cars will be closer to 8% of the total sales value. Which makes Tesla one of the biggest in our market.

The Model 3 is much more suited for our market size wise and cost wise. We are looking out for it to enter our market. It will be huge.

The potential is enormous. Yes, Tesla needs to produce profit some time, but not investing now might get in the way of expanding to the big volumes you need to really make profit.