[bennelson]

Hey Everyone.

I know somebody who is working hard to get a new set of automobile license plates in Wisconsin.

These would be "Conservative Driver" plates and would help encourage people to slow down and save gas.

As part of the program would also be a "pledge card" and come other relevant materials.

Here is part of the most recent e-mail from Ruth, who is spearheading this effort.

"
Attached is the most recent version of the Wisconsin Driver Pledge Card. If you have any time to look at it (not likely!) or inclination (that's what I'm hoping for!) please send me any comments. (I got most of the pledge card ideas off the web sites you gave me!)

I just heard that the State Climate Change license plate didn't make the final cut for inclusion in the DNR's 2009 budget going up to the Governor. They liked the project, some a lot, but I gather it was not seen as bringing in much funding. And, too, it was likely that some of the people who currently buy the DNR's Endangered Species license plate would switch to the Climate Change license plate (with a resulting loss in $ for this area). I think this is likely true

Still I think so many more people would buy a Climate Change license plate that in the big picture, more would be accomplished (conservation driving habitats) for protection of all wildlife.

Paul H gave me some suggestions as to where to go with the license plate/project idea - which I'm going to follow up on. Do you have any suggestions? It's in my bones that I believe that this idea/project has real legs.

Also, attached another copy of the Wisconsin Climate Change Project proposal.

Regards and see you soon!
Ruth J"


Here is a text version of what she has going for the "pledge card".



“Wisconsin Conservation Driver
Curbing Climate Change”

Personal Driving
PLEDGE CARD


I ___________________ promise to do the following actions. ___________Date.

Label the actions from 1 to 10 - with #1 being the action you’re most committed to, and #10 being the one that’s hardest to do. Underline 5 actions that you will do regularly.


ACTIONS I’ll TAKE THAT SAVE GASOLINE AND HELP PROTECT OUR CLIMATE!


____ Drive at the speed limit or lower, consistent with safety.
(Slowing down just 10 mph can save 15% on fuel)

____ Check and maintain the correct air pressure in my tires.
(Under- inflated tires increase rolling resistance; making the engine work harder)

____ Turn off my car/truck when I’m idling more than briefly. Ex: Fast food restaurant; stuck in traffic, train crossings, etc.
(Excessive idling and long car warm ups, wastes gasoline. Idling engines get zero mph!)

____ No jack rabbit starts or stops.
(Aggressive/fast starts and stops consume more gasoline. Smooth/steady driving is most fuel efficient)

____ Plan my trips to avoid stop signs/traffic lights.
(Create the most efficient ideal smooth/steady driving trip)

____ Car pool or take public transit, whenever possible.
(A big savings of gasoline!)

____ Bicycle or walk whenever, where ever possible.
(No gasoline used; protect the environment and builds the body!)

____ Keep the weight load inside my car as low as possible.
(Take out trunk and car dead weight; weighing less decreases fuel consumption)

____ Ease up on the air conditioner; park in the shade.
(AC use increases fuel consumption; Tree shade cools the car and helps save gasoline)

____ Check and regularly replace the air filter – especially on long trips.
(Dirty air filters cause the engine to use more fuel)





And here is the actual proposal for the whole program



SEQ CHAPTER \h \r 1Ruth Johnson
N 5117 Butternut Ct
Juneau, Wis. 53039
920 349 3055
HYPERLINK "mailto:johnsonpena@msn.com" johnsonpena@msn.com
Town and Country RCD - Home Page
State, National, International
TAKE ACTION FOR CLIMATE CHANGE
“Wisconsin Conservation Driver”
‘Curbing Climate Change’
Special Vehicular License Plate and Bumper Sticker/Decal Program


GOAL To have in the world, where motor vehicles are licensed, a program where people can purchase special, voluntary “Take Action for Climate Change” vehicular license plate and/or bumper/decal/antenna pennant.
* 1st in Wisconsin, as the leader of the initiative,
* 2nd, other USA states,
* 3rd, other nations with vehicular licensing programs.

WHAT State Operated - Special Climate Change License Plate Program and
Non-Profit Organization(s)Operated - Vehicular Pennant/Bumper Stickers Program
License Plate Program: with the logo/motto of “CONSERVATION DRIVER: CURBING CLIMATE CHANGE” – Protecting earth, people, and wildlife.
Antenna ‘Flag’: ‘ Flying the Flag for Climate Change.’
Bumper Sticker/decal/window gell. Comparable logo/message.
Included with the special license plate purchase and/or with Pennant/Bumper Sticker/Decal:
* Pledge Card with 10 change actions listed. Examples include: Driving the speed limit or lower; no jack rabbit starts/stops; keep tires fully pressurized; regular vehicle tune ups; systemize rides for chores; car pool; buy a hybrid car; and so on.
On Pledge Card, each person/household commits to doing driving related actions:
4 actions routinely,
4 actions occasionally and
will try to achieve the others
(Note: Getting people to personally commit to an action, significantly increases the actual behavioral changes made.

WHY DO THIS “To help motivate others by displaying a personal, mobile, ‘sign of commitment’ to Curbing Climate Change.” Much more needs to be done by everyone as climate scientists are expressing growing and deepening concern about what’s happening with our climate and the consequences for humans, plants, wildlife, our waters, and life as we know it.

BENEFITS Potential Multiple Quantitative and Qualitative Benefits
Visible, mobile commitment to Climate Change – potentially, every vehicle, every day, everywhere.
Saving of gasoline/diesel supplies, reduced purchase of foreign oil. Quantifiable results.
Quantifiable reduction of air, stormwater and groundwater pollution. Locally and world-wide.
Reduction in vehicle accidents: Lives and money saved. Most accidents related to speeding.
Being responsible for moral leadership in the world. Technologically advanced or advancing counties are creating Climate Change; we have the responsibility to lead curbing of it.
It’s voluntary and a personal commitment by people.
Creates a new funding source for states/countries for additional energy efficient projects for people.
Setting the psychological and spiritual stage of committed action by people to Curb Climate Change. This could have significant spill over effects in other behavior.
Powerful Change in Individual Mind Set. I and we are not powerless.
Pretty easy and economical to accomplish. Builds on existing vehicular licensing programs.
Vehicular pennants/bumper stickers easily and quite economically producible.

FUNDING Costs to do the license plate program by a state. Likely fairly economical as states and countries with vehicles have vehicle license plate systems. Many states have special commemorative license plate programs and/or operate their own special license plate programs. Ex: Wis. Endangered Species License Plate.
Costs to do the bumper sticker/decal program by non-profit organization(s). Likely reasonably economical as it’s primarily program promotion/organization and bumper stickers/decals sales, except potentially for managing the pledge card aspect.
Monies brought in by program.
New State revenue source via sales of special Climate Change license plates. The monies could be potentially spent on state energy efficiency programs. Ex: Energizing homes for low income people, helping purchasing more energy efficient household furnaces, water heaters, and/or mass transit, etc.
Non-profit organizational revenues via pennant/bumper sticker/etc sales. Related program activities.

WHEN TCRCD will be kicking off the bumper/decal/pledge card component of this program at its September 11/12, 2008 Conference in Oconomowoc, Wis “Going Green: Sustainable Communities and Farms”



I know that's a lot of text to read through. Hope it's formatted ok to read!

What are your thoughts and comments on this? How could we improve it? What would be the best way to improve the odds of getting this program turned into an actual license plate?

All comments welcome!

-Ben