[Fat Charlie]

Great points, except that Tesla doesn't advertise. The overall plan has been to rake in money from high income early adopters to subsidize more widespread production at a lower price point. They're already producing their lower priced car, even if they haven't caught up enough with demand to make the lower end versions of that model.

You're always going to pay more if you don't roll your own and you're always going to pay more if you have to be the first on the block to have one. That's your own personal priorities, not a rip off.