Quote:
Originally Posted by rmay635703
My dad did it in the 80’s
and it definitely happened on the 2008 F-series until early 2009
Dealers couldn’t give the 2008 Ford trucks away
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In the 80s nobody even knew what the real prices were. Dealers would slap a ridiculous sticker on the window of their own making and then when they were 50% the customer thought they were really getting it done. In reality the dealers and makers were making money hand over first those years. Then when the companies like KBB or NADA started publishing that info for anyone to see they all switched to big manufacturers rebates either direct to customers or hidden to dealers. All of that stuff has been pared back big in today's world. Getting 20% off the official MSRP is about as good as it gets.