[RedDevil]

... and enough imagined ruggedness to deal with the owners imagined adventures in an imagined wilderness.

The suspension is a thing - and the big wheels. I hired a pickup truck ('Peetchap' in Azorean Portuguese - we had no clue what we were getting ordering it over the phone) on one of my holidays when we could not get a car.
It had quite big wheels like a large SUV would. It was horrible in town but stellar out on the bad or unpaved roads in the mountains. I did no longer bother to miss the potholes, it hardly felt them.
Big and heavy helps deal with bad roads

The problem of course is that all those bigger and heavier vehicles degrade those bad roads even faster, so unless road maintenance ramps up even quicker than this trend it will lead to the destruction of the road system.