Quote:
Originally Posted by redpoint5
Posting my comment from another forum:
The point isn't to sell 93 mile range Teslas, and Tesla purposely chose that pitiful range just to dissuade people from ordering. The real purpose is to qualify the more expensive Teslas for the $5k rebate.
|
True, Tesla doesn't want to sell a single Model 3 for $45,000 CAD. However, the danger is that while Tesla software limited the Model 3 their competition just dropped the base price. So when a customer goes shopping for a $45,000 EV they see:
Tesla Model 3 - 93 mile range
Chevy Bolt - 238 mile range
Kia Niro - 239 mile range
Hyundai Kona - 258 mile range
Also, Tesla's advertising is based on free media exposure. Articles that say "Tesla launches cheaper Model 3 with 150 km (93 mile) range" isn't good for the brand. Most people will miss the context and just see the headline.
(No different than the general public's belief that the Volt is an electric car with a 50 mile range)