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They will need to compete with the Rivian. I think Musk's silly $50,000 us just to try and steal their potential sales which is about to come out at around $65-85k. So Musk promises something sketched on a napkin that will supposedly be better for less money. 3 years later when it actually materializes, it will be more like $100k, then 2 years later maybe a stripped down 2wd version shows up for Rivian base 4wd price.
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