profit margin
In the late 1980s,or early-90s,Volkswagen's profit margin was $17/vehicle.There were large volumes sold,and that's how they stayed in the game.
In the early 1980s,all Ford Escorts and Chevrolet Chevettes were 'dumped' on the market,sold at below cost in order to skew their CAFE rating into compliance,to enable them to sell gas-guzzlers.
We're still paying for all that.
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