Interesting... I didn't knew they had pulled Beyound Chicken from stores...
In the begining of Beyound Meat company the chicken meat substitute was the big deal, while their vegie beef burger and vegie ground beef was of inferior quality according reviews. I supose they focused the researchs in the improovements for their burger, after Impossible Foods vegie burger became famous.
Beyound Meat's roots, that impressed Bii Gates and turn hin as a major investor, was the texture they could create using soy extracts and a technology developed by University of Missouri. How they got the patent from the university I don't know, but the taste and flavors wasn't the initial kick of the project, but the texture, the chewing really close to cooked chicken breast.
Beyound Meat initial impressive product was the chicken breeast soy version and most people liked a lot, but the price wasn't friendly.
Here in 2010, before Beyound Meat took their technology :
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Originally Posted by freebeard
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