Like I said, Beyound Meat took the technology (in 2012) from the research of Missouri University :
https://engineering.missouri.edu/201...umer-kitchens/
"Biological engineering professor Fu-Hung Hsieh’s research into the development of a soy-based chicken substitute with the flavor and texture of the real thing has resulted in his technology’s licensing by the university to Maryland -based Savage River Farms, now known as “Beyond Meat.”
The early video I posted above, from 2010, before Beyound Meat arrive, talked about a lower cowt than chicken meat. Well, it will take long, since Beyound Meat want to profit as much they can over this, and as long the production it's not large enough to the demand, the prices will be still quite higher than chicken meat.