I've watched the whole process. Internet was to bring us together, but it balkanized.
An instructive example was
Lil Tay. The overview is as
a replacement for [increasingly ineffective] advertising. The power of unboxing.
edit:
I've given up looking for it but there was a music video from Marshmello about stealing an Arcimoto FUV (from Jesse Fittipaldi their Marketing guy) and joy-riding around some city (LA?) at night.
Elon's playing catch-up, just like with the $100 reservation.