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New players to the automotive industry have no choice but to be recklessly innovative. You can't beat the established players at their own game, so you have to try a new game. The established automotive players have a legacy of success, so they must be more conservative so as to not disrupt their proven model.
Tesla has enormous challenges ahead. 2% of vehicle sales are EV, and in the near future, plug-in hybrids are the bridge technology. Tesla has zero plug-in hybrids.
Tesla's party tricks appeal to a few of us technophiles, but most people don't want to read a 500 page manual on how to operate something (which always surprises me. Who spends $50k on something and doesn't read the manual?).
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