[aerohead]

Originally Posted by JSH

During the March 2019 unveiling, the entry-level version of the car was priced at $39,000. (Before destination charge)

https://www.greencarreports.com/news...-crossover-suv

Does a MSRP price point have anything to do with the actual cost of production, plus a 'reasonable', net profit?
Currently, a certain demographic within Honda customers are willing to pay between Audi and Bentley prices for a CIVIC-R.
Obviously, logic and reason no longer belong to a portion of the calculus of car purchasing. Only emotion. P. T. Barnam and Shylock would marvel at it.