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The Chicken Tax should work to make trucks less popular by making them more expensive to import than a car. However, it didn't work that way and companies just shifted production to North America and trucks are as popular as ever.
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It was a different time.
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Chicken tax
The Chicken Tax is a 25 percent tariff on light trucks imposed in 1964 by the United States under President Lyndon B. Johnson in response to tariffs placed by France and West Germany on importation of U.S. chicken.Wikipedia
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The Type II were unibody. Toyota shipped pickups with the bed not bolted down and completed construction at the loading dock (maybe not literally). VW didn't have that option.
Once they had established a market, they build the local factory.