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Originally Posted by Vman455
People, this isn't a concept or a Ford project or even a real car! There is no Mustang Mach-F project. It's a render imagined by a self-described automotive designer; in other words, pure speculation from someone on the internet completely unconnected with Ford..........
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Good point and 100% true, however such speculation has been fueled by announcements and actual new products.
April 12, 2021
FORD HOPES TO SPAWN MORE SUB-BRANDS IN THE FUTURE
https://www.musclecarsandtrucks.com/...in-the-future/
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While we wouldn’t blame anyone for not knowing a lot about Ford CEO Jim Farley, you probably should. The vintage race car driver took over the reigns at Ford back in October of 2020, but he’s played a significant role in the company’s business model for long before that. In fact, it was Farley who is responsible for the Mustang Mach-E. It was his idea to make Ford’s electric crossover carry some DNA from the famous muscle car, instead of being just another car. Farley also helped to shape the creation of the Bronco Sport, effectively turning the decades-defunct nameplate into an entirely new sub-brand..................
Whether you love them or loathe them, both the Mustang Mach-E and the Bronco Sport have proven rather popular thus far. ............
............the CEO aims to release more sub-brands in the future..........
“We have so much opportunity,” CEO Jim Farley told MotorTrend in an interview. “We have such a plethora of ideas and passion brands in the company. So many in Europe and in the U.S. We run deep. So, I don’t think we’re going to stop there.”..............
MotorTrend notes that a Transit sub-brand could be in the works for the companies commercial fleet.................
We understand that some folks are hesitant when it comes to sub-brands, and the potential they possess for diluting a historic nameplate. That is a genuine concern, but thus far Ford has done a fairly good job.
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I will say that as much as I love my Infinity G37X Coupe at first glance it could be any other car from Lexus or Honda. Somehow Ford's new products for now have at least escaped looking like Japanese cars. The love affair with mocking the European look might be waning as well, for now the future looks to be a self identified "American Look".