If 'HOLLYWOOD' could write Cd 0.18 vehicles into movies inhabited by the likes of Vin Diesel, Daniel Craig, and Dwayne Johnson, it might 'permit' 'manly-men' validation should they choose to consume such products.
Coming from Mars, I have no idea what motivates female consumers.
Auto makers, presenting such vehicles at the annual car shows, might realize more favorable reactions from show-goers should the motion picture industry, or Ad Council, help 'prime the pump.'
The 'arithmetic' is good with aero cars, but buyers seem to purchase on emotion.
Also, if public schools could incorporate aerodynamics into its STEM curriculum, students would be able to take aerodynamics home, to share with their parents.
Putting 'grownups' into a big-screen/ little-screen- informed student, aerodynamic sandwich.