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It's the reputational damage that's probably the worst.
New car buyers are used to vehicles that are generally reliable and when something pops up they get a quick recall and nothing much else becomes of it.
They are also used to vehicles that last. Even if a new car buyer is only going to keep his or her car for some 3 to 5 years, they rely on that car still having the reputation of lasting because otherwise they won't be able to sell it at a good price.
Nissan, I think, has ruined it's reputation. Their EV cars are known for having batteries that don't last. The eight year warranty helps, but after that most people aren't going to want to deal with such a car.
GM's Bolt fires may have ruined it's reputation as well. It just seems like GM can't pinpoint the problem, and even if only a few cars have actually caught on fire, most people still see it as a problem they don't want to get involved in.
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