[freebeard]

Sometimes the average Joe who tries to decrease expenses on fuel and electricity doesn't notice, but may be doing more for the environment than any self-proclaimed environmentalist who pushes for unrealistic measures.

R. Buckminster Fuller considered himself an 'average Joe'. He was the Ur-environmentalist. (And he liked hippies)

https://quota.media › pioneering-environmentalist-buckminster-fuller-and-an-early-eco-label
Environment pioneer Buckminster Fuller and an early eco label
17 May 2021His initial plan, for a business called Earth Accounting, was influenced by the renowned American futurist and pioneering environmental activist Buckminster Fuller Alberto Saavedra explains, "The idea of Earth Accounting was that a consumer would scan a barcode and instantly get sustainability information about a product they were thinking of ...

ecologyprime.com › 2021 › 02 › 18 › marcus-aurelius-buckminster-fuller-the-philosophy-of-sustainability
Marcus Aurelius, Buckminster Fuller & the philosophy of ... - Ecology Prime
18 Feb 2021The principles which drove Buckminster Fuller, which were aligned with the philosophies put forth by Marcus Aurelius, define the spirit of sustainable enterprise. The principles these men put forward should be the basis of the modus operandi by which CEO's run their businesses to maximize sustainability. If a man is a part of nature ...

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