If you want a car to cruse well at 70 you design it so it will be able to curse at 80 90 or 100 without a problem. The fact is 100mph is not that fast no one would want a car that only did 70 it would be dangerous to have a car that could not exceed a speed limit. Many times i have been driving at the speed limit and needed extra power just to get out of the way of danger. You basically design a car so it will have head room over what you require. If you car would only do 70 on the flat it would cause problems when you needed to go up hills at the same speed or if the head wind was strong.
If you set bar high it makes for better design in the first place. What is the point in replacing cars with something much less that we have now. People require a standard and they are not going to go back unless they have no other option
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