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Well I put a $100 reservation on a Rev. Figure the Lightning I put a reservation on has price crept from $41k to now $58k with zero improvements since I put the $100 down on that. I will wait and see what the Rev ends up with and at least I got in on the 2nd day of opening reservations.
I like the simplification from the concept. Simple means affordable more often than not. Plus it's not like the regular Ram is bad looking.
Edit: Also the super bowl ad was the best of the year. Marketing over at Chrysler or whatever it has been renamed over the years, is always the best. Remember "Made in Detroit" super bowl ad? That was for a crappy Chrysler 200 pre redesign, but was maybe the best supebowl ad of all time.
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