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What’s funny is now after the price increases some of Ecobust trucks (new) are having minor price drops under MSRP.
I can only imagine that Ford wanted to use Maverick as a loss leader to tease people into show rooms for bait and switch.
They should have understood that they were offering a historically popular vehicle class that hadn’t been on the market in at least 20 years so a lot of people bit.
Needless to say those people are likely only interested in the Maverick, rather pathetic that Ford had a product volume in stone that they knew wouldn’t satisfy hybrid or turbo demand then “allowed per-orders” on something most would never get.
One guy who ordered June 2021, has finally gotten his eco boost
They even failed on that.
At this point no reason for pre-orders besides avoiding the $10k price adjustment
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