Go Back   EcoModder Forum > EcoModding > Hybrids
Register Now
 Register Now
 

Reply  Post New Thread
 
Submit Tools LinkBack Thread Tools
Old 07-18-2023, 06:11 PM   #121 (permalink)
home of the odd vehicles
 
rmay635703's Avatar
 
Join Date: Jun 2008
Location: Somewhere in WI
Posts: 3,886

Silver - '10 Chevy Cobalt XFE
Thanks: 503
Thanked 865 Times in 652 Posts
What’s funny is now after the price increases some of Ecobust trucks (new) are having minor price drops under MSRP.

I can only imagine that Ford wanted to use Maverick as a loss leader to tease people into show rooms for bait and switch.

They should have understood that they were offering a historically popular vehicle class that hadn’t been on the market in at least 20 years so a lot of people bit.

Needless to say those people are likely only interested in the Maverick, rather pathetic that Ford had a product volume in stone that they knew wouldn’t satisfy hybrid or turbo demand then “allowed per-orders” on something most would never get.

One guy who ordered June 2021, has finally gotten his eco boost

They even failed on that.

At this point no reason for pre-orders besides avoiding the $10k price adjustment

  Reply With Quote
Alt Today
Popular topics

Other popular topics in this forum...

   
Old 07-18-2023, 07:25 PM   #122 (permalink)
Human Environmentalist
 
redpoint5's Avatar
 
Join Date: Aug 2010
Location: Oregon
Posts: 12,579

Acura TSX - '06 Acura TSX
90 day: 24.19 mpg (US)

Lafawnda - CBR600 - '01 Honda CBR600 F4i
90 day: 47.32 mpg (US)

Big Yeller - Dodge/Cummins - '98 Dodge Ram 2500 base
90 day: 21.82 mpg (US)

Chevy ZR-2 - '03 Chevrolet S10 ZR2
90 day: 17.14 mpg (US)

Model Y - '24 Tesla Y LR AWD
Thanks: 4,260
Thanked 4,425 Times in 3,395 Posts
The RAV4 Prime was for sure to be a wild success, yet Toyota limited production to some paltry 50k per year or some such tease.

No idea why they chose to limit production so severely. They left a ton of money on the table too considering the dealer markups nearly double MSRP at one point.

Toyota should have been offering the Prius and RAV4 Prime a decade ago in large volumes and have everyone's milkshakes.
__________________
Gas and Electric Vehicle Cost of Ownership Calculator







Give me absolute safety, or give me death!
  Reply With Quote
Old 07-18-2023, 07:42 PM   #123 (permalink)
JSH
AKA - Jason
 
JSH's Avatar
 
Join Date: May 2009
Location: PDX
Posts: 3,549

Adventure Seeker - '04 Chevy Astro - Campervan
90 day: 17.3 mpg (US)
Thanks: 314
Thanked 2,099 Times in 1,420 Posts
Quote:
Originally Posted by redpoint5 View Post
Do you think they underestimated the demand, or purposely limited supply to drive sales of more profitable vehicles, or some other explanation I'm not thinking of?

It's possible they couldn't secure more units from their suppliers to make more hybrids.

JSH would know more about this, but I imagine suppliers need to know a couple years in advance what volume is required, and that would tend to lock in the maximum units.
Suppliers and volumes are locked in about 12 - 18 months before the start of production. Some suppliers may be involved earlier than that depending on the parts they supply and the amount of development work required and the lead time on tooling.

From what I've read the battery pack is the limiting factor for Maverick hybrid sales.

Quote:
Originally Posted by rmay635703 View Post
Whatís funny is now after the price increases some of Ecobust trucks (new) are having minor price drops under MSRP.

I can only imagine that Ford wanted to use Maverick as a loss leader to tease people into show rooms for bait and switch.

They should have understood that they were offering a historically popular vehicle class that hadnít been on the market in at least 20 years so a lot of people bit.
It isn't funny that Ford raised the price on the Maverick and then offered discounts. The increased MSRP is a direct response to dealers' "market adjustments" in 2021 and 2022. The actual price for the Maverick and other new cars was thousands over MSRP but Ford didn't get a penny of that extra money - it went to the dealers. The obvious solution is to raise MSRP to the actual selling price to match the real selling price and then offer discounts as needed to move units. That way Ford collects the bulk of that extra revenue not the dealer.

The Maverick shares an assembly line with the Bronco Sport - another popular model. Hermosillo Assembly has a production capacity of about 5,000 a week. That gives Ford the ability to make about 240,000 vehicles per year between the two models. They are on track to make 210K vehicles in 2023 which isn't bad considering continuing supply chain issues.

While the Maverick is popular right now the question mark is what the sales will be in the future. The long term production target is 120,000 Mavericks a year which would make it the second best selling midsize / compact truck behind the Tacoma.

Ford also has to take into account that the Maverick cannibalizes sales from the Ranger. (Ranger sales dropped from 100K in 2021 to 60K in 2022 and the Maverick is outselling the Ranger almost 2 to 1 in 2023)
  Reply With Quote
Old 07-18-2023, 08:09 PM   #124 (permalink)
Master EcoModder
 
Join Date: Feb 2014
Location: Missoula, MT
Posts: 2,660

Dark Egg - '12 VW Touraeg
Thanks: 304
Thanked 1,183 Times in 809 Posts
Quote:
Originally Posted by redpoint5 View Post
The RAV4 Prime was for sure to be a wild success, yet Toyota limited production to some paltry 50k per year or some such tease.

No idea why they chose to limit production so severely. They left a ton of money on the table too considering the dealer markups nearly double MSRP at one point.

Toyota should have been offering the Prius and RAV4 Prime a decade ago in large volumes and have everyone's milkshakes.
I got an ad in my reddit feed for a Rav4 Prime lease deal today. I'm like, who has Rav4 Primes sitting around that need moving? I have heard Toyota is purposely limiting supplies to keep prices high. Also in spite of lots of promotions acting like you can order up a Toyota how you want, the dealer seem to say they get what Toyota sends them, no choice on colors, models, options, etc. IDK, I like Toyota but not enough to get into that game. Actually if I could walk onto a lot and drive away today with a car at MSRP I'd get a Corolla Cross Hybrid.
  Reply With Quote
Old 07-19-2023, 12:06 AM   #125 (permalink)
It's all about Diesel
 
cRiPpLe_rOoStEr's Avatar
 
Join Date: Oct 2012
Location: Porto Alegre, Rio Grande do Sul, Brazil
Posts: 12,630
Thanks: 0
Thanked 1,641 Times in 1,464 Posts
Quote:
Originally Posted by rmay635703 View Post
I can only imagine that Ford wanted to use Maverick as a loss leader to tease people into show rooms for bait and switch.
Quite a risky strategy to say the least.
  Reply With Quote
Old 07-19-2023, 12:54 AM   #126 (permalink)
Human Environmentalist
 
redpoint5's Avatar
 
Join Date: Aug 2010
Location: Oregon
Posts: 12,579

Acura TSX - '06 Acura TSX
90 day: 24.19 mpg (US)

Lafawnda - CBR600 - '01 Honda CBR600 F4i
90 day: 47.32 mpg (US)

Big Yeller - Dodge/Cummins - '98 Dodge Ram 2500 base
90 day: 21.82 mpg (US)

Chevy ZR-2 - '03 Chevrolet S10 ZR2
90 day: 17.14 mpg (US)

Model Y - '24 Tesla Y LR AWD
Thanks: 4,260
Thanked 4,425 Times in 3,395 Posts
Quote:
Originally Posted by cRiPpLe_rOoStEr View Post
Quite a risky strategy to say the least.
Yeah, if I went to a Toyota stealership expecting to get a RAV4 Prime, and they said they didn't have it, but suggest a 4Runner, I'd be angry.

I'm in the minority of buyers though. Most people want to be sold a product, whereas I want to purchase a product. If you don't have what I want to purchase, I can't be sold on something else.
__________________
Gas and Electric Vehicle Cost of Ownership Calculator







Give me absolute safety, or give me death!
  Reply With Quote
Old 07-27-2023, 12:48 AM   #127 (permalink)
It's all about Diesel
 
cRiPpLe_rOoStEr's Avatar
 
Join Date: Oct 2012
Location: Porto Alegre, Rio Grande do Sul, Brazil
Posts: 12,630
Thanks: 0
Thanked 1,641 Times in 1,464 Posts
Quote:
Originally Posted by redpoint5 View Post
Yeah, if I went to a Toyota stealership expecting to get a RAV4 Prime, and they said they didn't have it, but suggest a 4Runner, I'd be angry.
I'd be quite tempted to at least take a look at a 4Runner...


Quote:
I'm in the minority of buyers though. Most people want to be sold a product, whereas I want to purchase a product. If you don't have what I want to purchase, I can't be sold on something else.
Some people may still have brand-loyalty to one degree or another, yet they see a new car as just another appliance and nothing else.

  Reply With Quote
Reply  Post New Thread


Thread Tools




Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
Content Relevant URLs by vBSEO 3.5.2
All content copyright EcoModder.com