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This is, to some degree, a problem local to the USA. In NZ, as long as I don't try to book it same-day, I can get a rental car for around $20-30nz ($12-18us) per day.
I also keep a ride sharing app on my phone. I can pick a Tesla up on most street corners and drive it for US 55 cents per minute, or US$12 per hour, with no need to recharge or refuel, and they're city parking cost exempt which means it's often cheaper to drive one and dump it somewhere than to take my own car and park it. Or I can just take the bus. Or walk.
I have no idea why things have become so expensive in the US. It isn't just car rentals. New Zealand once had a reputation for being expensive, but I had sticker shock at just how cheap most everything was when I moved here, while the bottom 90% of society have higher per-capita income.
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