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Old 07-03-2024, 05:24 PM   #1001 (permalink)
JSH
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Quote:
Originally Posted by cRiPpLe_rOoStEr View Post
Maybe an updated model, as long as it's also supplied to other markets like it's currently done with the Mirage made mostly in Thailand for export (and a limited production in the Philippines for the local market), would still be quite reasonable to keep some US-spec model available. Otherwise we'll never know if the real problem is lack of an actual demand for such cars there or lack of supply as it's easier for automakers to turn everything into some sort of fake SUV because of American regulations favoring them. Not to mention some other markets, even though each one with a lower sales volume than the United States, in the end may account for enough sales to sustain the demand for US-spec versions in countries where it's quite common to find US-spec models too.
The problem is that the USA is the 2nd largest market for the Mirage and it will need changes to continue to sell in the USA. It will need a new engine to meet upcoming emission standards and it will need a big upgrade to the automatic emergency braking system.

If you combine all the European countries the EU is the second highest market but the Mirage is likely dead there too. Mitsubishi would need to make it a hybrid to have any hope of avoiding fuel economy fines in both the USA and EU.


Even then total global Mirage sales are only 75,000 per year - how much money do you spend updating a model this that poor of sales?

Quote:
Originally Posted by cRiPpLe_rOoStEr View Post
IIRC the Bronco arrived first in my country, and I still see a larger amount of it than the Maverick. Maybe the Ranger here having only Diesel engines may have something to do with it, as there would be a lower demand for a gasser truck...
In the USA it is about a 40/60 split between the Bronco Sport and the Maverick.

In Brazil you did get the Bronco Sport a year earlier than the Maverick so that might explain seeing a few more Broncos. Since the Maverick has been offered it has outsold the Sport. Total sales in Brazil: Maverick 4,018 / Bronco Sport: 4,238.

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