Isn't Ford still providing deep discounts from MSRP on the Lightning?
I find odd they are reusing the Lightning name from the 90's, but then again they called the electric sedan Mustang, so they must prefer reusing names instead of creating new ones.
I have a friend that bought one of these ridiculous trucks new. He didn't haggle the price, said yes to everything proposed by the salesman, including the undercoating and gap insurance.