"quantifiable metrics"? He explained the problem with double blind experiments. Then there's set and setting. So you get results from busking to the
iPhone iMac.
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On a big tangent, I find it very interesting that folks like Brett and Heather who had previously been staunch supporters of one team color are lately very critical of that color, and less condemning of the opposing one. It's at least one of the canaries in the coal mine.
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That's pretty obtuse, butt then I'm still flummoxed by the switch of colors back in 1989. Steve Earle used to sing about the unions' 'proud red banner'.
edit:Are Brett and Heather moving the same direction as Saturday Night Live?