[freebeard]

I'll have to look into that strategy further. Anything like SA embrace and amplify?

Actually yes. SA uses it for subversion.

History of Information
Bill Gates & Paul Allen Change the Name of 86-DOS or QDOS to MS-DOS
Dec 15, 2024However, the initial negotiations for the use of CP/M broke down—Digital Research wished to sell CP/M on a royalty basis, while IBM sought a single license, and to change the name to 'PC DOS'. DR founder Gary Kildall refused, and IBM withdrew. "IBM again approached Bill Gates. Gates

It all starts in 1981 teenagers Gates and Allen buy Seattle Computer Products OS. The only thing that stopped them was Free and Open Source software, because there was no single point of failure to attack. (Apple's OSX is built on Darwin, that they gave back to open source).

Darwin
Computer operating system
opensource.apple.com
Darwin is the core Unix-like operating system of macOS, iOS, watchOS, tvOS, iPadOS, audioOS, visionOS, and bridgeOS. It previously existed as an independent open-source operating system, first released by Apple Inc. in 2000. It is composed of code derived from NeXTSTEP, FreeBSD, other BSD operating systems, Mach, and other free software projects' code, as well as code developed by Apple. Darwin's official mascot is Hexley the Platypus. Wikipedia

Remember Netscape?

The History of the Web
The History of the Browser Wars: When Netscape Met Microsoft
It said "Netscape: 72, Microsoft: 18," the current split of the browser market. But that changed. And fast. The release of Internet Explorer 4 for free, and Microsoft's aggressive push to distribute it, started to turn things in their favor. Netscape continued to innovate, but they knew they couldn't keep up.