Another thing he often references is Gell-Mann amnesia.
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The Gell-Mann Amnesia effect, coined by Michael Crichton and named after physicist Murray Gell-Mann, describes a phenomenon where people recognize the unreliability of media when it comes to topics they are familiar with, but still trust the media for information on other topics. This effect is characterized by the tendency to read an article on a subject one knows well, find it riddled with errors, and then turn to other articles in the same publication as if they are more accurate, despite the demonstrated unreliability of the source.
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Part of removing key tentpoles of deception is recognizing our susceptibility to the Gell-Mann effect.
There are people (all of us to varying degrees) that place truth lower in the value hierarchy than ideology, and there is no tentpole to remove for individuals who choose to shroud themselves in the darkness of the collapsed tent.