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I watched a round-table discussion ~2 years ago that included the marketing manager of Hummer. To quote her nearly directly: "Nobody needs a Hummer unless you drive through deserts and uncleared mountain passes, which 99.999% of people do not. They're big expensive toys, and people want them so we sell them and give them options."
Fast forward to today and what's this? Nobody wants them? Imagine that.
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