Quote:
Originally Posted by yakfishingfool
What GM should be investing in is education.
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Not education, but advertising. Why did so many people go out and buy SUVs and urban pickups? Because the incessant barrage of advertising persuaded them that those kinds of vehicles were "cool". Spend the same amount of money on advertising small, fuel-efficient cars, and you will see the majority of people buying them.
And as for the idea that people will not pay as much for a small car as for a big SUV, have you priced a Porsche lately?