They're aiming for the price range of the Yaris/Fit.
Sadly, the more I learn, the less hopeful I am that VW will do anything meaningful with this car - in terms of efficiency - in the Canada/US market:
Quote:
The second issue, says White, is that the European version is not what Canadians will get. The Polo sold in Canada and the U.S. will be designed and outfitted especially for Canada (and the U.S.).
Our Polo will be a bit bigger than the European car. If it is to sell in the U.S., it will need to be super-sized like so many Americans.
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globeandmail.com: Driving It Home - Volkswagen getting serious in Canada
I won't be surprised if in the end we end up with a watered down AND plumped up Polo, which, like the Fit, will have short gearing and no way to opt for a smaller engine.