In the winter, wear lots of leather
and some shades. Grow a beard, and work at the gym. You could just have lots of celebrities riding bikes in the winter, and maybe if we get the new presidential candidates (if you can call them candidates) Riding during a blizzard, people will actually think about it... wait.. no they wouldn't... I forgot about something... I live in America
. I still do it though, despite a daily high temp of like 10F sometimes, I've recently acquired a leather jacket from my grandpa who said, since he hasn't worn it in over 4 years, I should put it into good use. So I did. I now know why biker's are all leather clad. Wind doesn't get through leather. Just through the gaps in your collar and stuff, which is where the beard comes in
.