When you can't get good fuel economy...

[SVOboy]

Crappy gimmicks will make it seem less expensive!!!

From ABG, Ford's latest innovation. In the future some Ford-built models will be able to tell you were to get the cheapest gas. It's interesting they'd put this in a Lincoln, since you'd think someone driving a luxury car would car less than someone in an SUV or pick-up, but perhaps the navigation systems for other cars aren't up to the task. *shrug*

[Lazarus]

Yea that's great they will drive the 18 mpg beast all over town to save 50 cents on the fill up.

[MetroMPG]

When you can't get good fuel economy...
Crappy gimmicks will make it seem less expensive!!!

Now that's funny.

Maybe they figure with something like this they can save money by not offering those "$1000 gas card with new vehicle purchase!" incentives that are all the rage.

Did I ever tell you I used to operate a gasbuddy.com type website in my city, sponsored by the local Toyota dealer? What's funny is the impetus behind it was gas prices had just surged over $0.60/litre ($2.27/US gal) for the first time. Motorists were outraged!

[metroschultz]

I'll wait for $6 usd per gallon. Then total collapse of civilization, then the rise of the ECOWorld. insert Ominous mad scientist laugh here, MooHooHaaHaaa.