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Old 07-08-2009, 08:20 AM   #1 (permalink)
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Join Date: Nov 2007
Location: 1000 Islands, Ontario, Canada
Posts: 22,461

Blackfly - '98 Geo Metro
Team Metro
Last 3: 70.09 mpg (US)

MPGiata - '90 Mazda Miata
90 day: 55.97 mpg (US)

Even Fancier Metro - '14 Mitsubishi Mirage top spec
90 day: 70.75 mpg (US)

Appliance car - '14 Mitsubishi Mirage ES (base)
90 day: 67.41 mpg (US)
Thanks: 4,000
Thanked 6,893 Times in 3,577 Posts
NASCAR "Advanced Fuel Economy Dodge"; NASCAR Prius model coming soon!

(OK, the Prius part is a joke.)

ExxonMobil Unveils No. 77 Mobil 1 Advanced Fuel Economy Dodge | Catchfence

Cognitive dissonance alert! An ... odd ... marketing combination: a 4 MPG (US) race car trying to sell fuel economy.

I went to the article expecting to read about some technical advances in the Dodge itself. But it's really about branding, not actual fuel economy. The Dodge is sponsored by Mobil, which is trying to sell people on the idea of going with lighter weight, synthetic oil to save fuel.

It gets weirder:

Before this unique version of the No. 77 car takes to the track, the weekend will kick off with The Mobil 1 Advanced Fuel Economy NASCAR Challenge, a special event to entertain Chicago sports fans and provide them with tips on saving fuel.

The Mobil 1 Advanced Fuel Economy NASCAR Challenge will take place on July 10 at Soldier Field in downtown Chicago. Penske NASCAR stars Sam Hornish Jr., Kurt Busch, and David Stremme – along with media celebrities such as Dan Patrick and Chicago Bear Hall of Famer Dan Hampton – will drive fuel-efficient Mobil 1-branded Smart cars on a miniature road course.

Project MPGiata! Mods for getting 50+ MPG from a 1990 Miata
Honda mods: Ecomodding my $800 Honda Fit 5-speed beater
Mitsu mods: 70 MPG in my ecomodded, dirt cheap, 3-cylinder Mirage.
Ecodriving test: Manual vs. automatic transmission MPG showdown

has launched a forum for the efficient new Mitsubishi Mirage - fuel efficiency info for Geo Metro owners - electric car conversion on a beer budget
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