According to
ABG:
Quote:
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CEO Takanobu Ito reportedly told his research and development team to come up with a hybrid that has a better miles per gallon rating than the world's most popular hybrid. Whether this is a next-gen Insight or a totally different hybrid has not yet been decided
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Honda is unhappy with the sales numbers of the "affordable" hybrid:
Quote:
Honda executives have been disappointed by sales of the Insight since its U.S. launch last March.
Although the Insight undercuts the Prius by $2,500, the Prius outsold the Insight 139,682 to 20,572 in 2009.
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They could probably accomplish their goal simply by modding the current second gen Insight: a little lightening, better aero, and major tweaks to the drivetrain.
Insight HF, anyone?
I love it when companies compete on efficiency. Interesting times ahead.