When will it air? I'll get your car on the home page before it does.
It's hilarious: whenever gas prices go up, the media come knocking, without fail.
Here's what you should do:
- Prep work: think up a short list (3-5 items) of "take home" points you want to convey. Distill your points into "sound bite" sentences that you can deliver when they're interviewing you.
- Even if you're asked a question which doesn't *directly* relate to the point you want to make, fit it in anyway. It's standard operating procedure in interviews (ever watch/listen to a politician being interviewed? When do they ever answer the questions they're asked?
)
- If you serve up some concise "sound bites", you make the reporter's/editor's jobs easier. Those phrases are more likely to make it on the air.
- Prepare a somewhat more detailed, printed "background/fact sheet" that supports your points, and give it to the reporter following the interview. Helps ensure they understood your explanations, and provides them with additional info they can use in their voice-over parts.