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Old 06-23-2012, 10:09 PM   #20 (permalink)
redpoint5
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Quote:
Originally Posted by pete c View Post
I wonder if they will go back to FWD models of their current AWD platforms.

Seems like it would make sense in the brutally competitive midsize sedan market.
Seems you have answered the question already. The sedan market is brutally competitive, so why would Subaru offer their own flavor of what is already offered by everyone else? You might as well ask why Jeep isn't entering the FWD sedan market. There are already cars there; lots of 'em.

Subaru has built their reputaiton and distinguished themselves by having AWD cars. Their AWD cars are darn good for those who need them, or those who buy into the marketing idea that they are safe.

I don't think Subaru needs a different strategy, and I certainly wouldn't confuse customers by offering 95% of vehicles in AWD, but some in other configurations.
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