Quote:
Originally Posted by SCNTN
I have to disagree on the F-150. If fuel economy wasn't a concern for full-size pickup owners, then explain the success of the Ecoboost V6 option, 200k units since its introduction. Not to mention, skirts give them an old-school look which many people like. Will every F-150 owner buy them? Definitely not! But even at 0.001% of annual sales, we'd still sell 400 units per year. That's worth it to us.  |
You right on the %. Some times in marketing that's the way to look at it.
BUT (you knew that was coming...lol) that buyer will do stuff that cant be seen...like an ecoboost....but wont do an extrenal mod.
again just my ho.