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Some manufacturer will unlock the À la carte option, and every other manufacturer will have to adopt it or die.
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I think this is pretty much how the high end companies work, isn't it?
I've read a few articles about Porsche that imply you can get pretty crazy with customization from the factory.
Hasn't trickled down.
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I've also read that minimizing the number available options reduces production costs, if you just produce, say, 3 versions of the vehicle instead of letting people order whatever they want.