Quote:
Originally Posted by redpoint5
I was going to brand it EcoTaxi. I still don't know if it's pronounced eeko, or echo.
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I know we've got a thread about this somewhere, but I've always said "eeko". (I'm always a bit surprised when someone says "echomodder" out loud.)
Then there's Ford, which is trying to get auto journalists to spread the word that their engines (Ecoboost) are EEKO but their little crossover (Ecosport) is ECHO. Idiotic! (Or... a wily scheme to get people like me talking about their products who otherwise wouldn't?!? Now I feel dirty.)
Problematic: unfortunately, I think the "eco" label has (since this site was started) taken on ever stronger political overtones, particularly in the US. It's probably become counterproductive to market anything with "eco" in the name if the goal is reaching the widest possible audience. Along the same lines, I suspect that's why some automakers have gone with "blue" to describe their efficient products instead of "green".
Oops, politics! Excuse me while I ban myself.