They've had a bike-enabled delivery/pickup program for a while, except previously they were using gas engine powered bikes.
Quote:
The electric bikes have a range of 20 miles before requiring recharging. Currently 40% of Avis’ London deliveries, operating out of Park Royal, Euston, Mayfair, Earls Court, Waterloo, Tower Bridge, London City Airport and Croydon, are fulfilled using the electric bikes and this is set to increase next year.
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Source - GCC:
http://www.greencarcongress.com/2007...ondon-use.html
Seems like an ideal application in a dense urban area.