One reason I'd want to know average "driving" speed is it gives a person a more accurate picture of how fast you were actually going to get the mileage you got. (Assuming you weren't wildly all over the map, speed wise.)
My actual average driving speed in the
Green Grand Prix fuel economy competition (calculated: distance driven/time moving) was 45 mph. But the ScanGauge reported an average speed (including time stopped at lights, signs, mandatory rest stop) of 37 mph.