Doesn't look promising to me. I think most people would use it for the social aspect. Personally I don't want my driving habits, including speeds, location, etc. stored online.
As far as technology, nothing here is new. It's just a different way of using the data. It seems to mislead people by saying the app can implement safety features like crash detection. Every feature like 911, OBD diagnostics, ect. are already available, this app just puts it all together nicely.
I do like a few things, specifically the OBD trouble code suggestions which include a description and links to local mechanics. The estimator will probably not be effective, but it's nice to have.
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