Scion-ara

[botsapper]

Scion Brand to Transition to Toyota | Scion

[gone-ot]

I HEARD what you SAID there! ! !

[MetroMPG]

Yup, best thread title today!

Unfortunately, car sales are tanking. SUV/pickup/crossover sales are growing. That plus multiple other problems = Scion-ara indeed.

I read that Toyota is likely chopping the Prius V in favour of the Rav4 hybrid as well.

[cRiPpLe_rOoStEr]

Scion never really made any sense at all, I always seen it as a lost opportunity to rejuvenate the Toyota brand instead.

Originally Posted by MetroMPG

I read that Toyota is likely chopping the Prius V in favour of the Rav4 hybrid as well.

Not so sure about a phaseout of the Prius V. Considering that a hybrid version is already available on its Lexus equivalent, the NX, it does surprise me that the Rav4 is still not offered with this option.

[NeilBlanchard]

Scion was "about" more than the models they had available: the no-haggling price and a la carte options were two things I also very much appreciated.

Having said that - after the first 3 models - tC, xB and xA, they were aimless and they lost focus. The iQ got a bigger American engine and a CVT only transmission - and lost the mileage of the non-US versions.

After I got my xA, my extended family now has four xD's.

[botsapper]

Scion...er...Toyota extensively used SEMA for marketing but millennials define less with this kind of brand. They heavily identified the brand with a young highly-personalized auto lifestyle...unfortunately they grew up.

http://autoguide.com.vsassets.com/ga...vasive_002.jpg

http://pictures.topspeed.com/IMG/cro...h-2_600x0w.jpg

https://farm6.staticflickr.com/5604/...0a271766_b.jpg

https://farm8.staticflickr.com/7601/...4dbfa3a0_o.jpg

http://o.aolcdn.com/dims-global/dims...2015-003-1.jpg