Ford’s electric F-150 pickup truck

[Hersbird]

I just watched the TFLtruck report on this on Youtube and am sold. This thing at $42,000 MSRP with destination without counting any tax incentives is amazing. I don't care how stripped the content on the commercial truck is, it will have that 230 mile range, the dual motor AWD, and 775 ft-lbs of torque, under 5 secs 0-60, in a crew cab pickup is a steal. If the contractor also has all those power inverters standard then even better. It might lease for almost nothing, or ultimately sell for about $30,000 after tax credits and normal Ford discounts.

Will it outsell normal F150's? No way. Once the 200,000 tax credits are used up even less. Between this and the Mach E, that will probably happen by the end of 2022. But even if it ends up being 15% of f150 sales how is that not a success? That's a bigger take rate than EVs overall.

[Hersbird]

Originally Posted by freebeard

Cybertruck development is likely complete. The production facility is 10x as complex, but is already casting parts. The 4860 cell is possibly a bottleneck.

This Ford.... If that grille surround is an all-ways on DRL, those will be distracting in traffic. Carbon Fiber running boards are weak sauce compared with a stainless steel exoskeleton.

I think the running boards are there to hide the fact that battery and frame looks like they might be hanging down kind of low. I think if you want an off roader the Rivian would be money better spent.

[redpoint5]

Originally Posted by Hersbird

I think the running boards are there to hide the fact that battery and frame looks like they might be hanging down kind of low. I think if you want an off roader the Rivian would be money better spent.

Hopefully nothing a socket wrench can't remedy. I'll sell mine to the poor soul that mangled theirs on a tree stump.

You're starting to convince me now. First the Pacifica, now the Ford.

$30k for a capable EV pickup is mighty tempting. I'd never travel over 200 miles in a truck anyhow. If I could get a couple jetskis to Detroit lake, that's all the range I need.

[kach22i]

Well, after reading a bunch of the comments I was curious about what other information is out there. Watched one of the official Ford videos (found link on their website), dang I'm excited.

The All-Electric F-150 Lightning: Turning Electric Into Lightning | Ford

https://www.youtube.com/watch?v=Zxe352yOYyk&t=10s

Here is one from the head of exterior design, more still shots, less in your face motion. More explanation, less flash.

F-150 Lightning Lowdown: Purpose-Built Design | Ford

https://www.youtube.com/watch?v=GK2Lafc9L6M

[redpoint5]

Alex previewing the F150 electric.

https://www.youtube.com/watch?v=t698awi7ihg

[JSH]

Originally Posted by redpoint5

Truck drivers; they are keenly aware that women are more drawn to that image. A macho grill is part of that image. I believe a significant portion of would-be F150 purchasers would opt out if the front end were more functional and less flashy.

Yes, macho is part of the image but it isn't to impress women. Hate to break it to the monster truck drivers out there but women aren't impressed by a ridiculously sized truck or a sports car with 800 hp. All of that is just posturing for other men.

Originally Posted by rmay635703

Ford is also very likely compliance only.

Why do you think the Ford is compliance only. They announced a joint venture with SK the day after the Lightening reveal. Two plants in North America with 60 GWh of battery production per year. That is on top of SK's GA plant that will start production this year and the two others they are building (One in GA and One in TN)

Ford doesn't need 60 GWh of batteries a year to make compliance vehicles.

[redpoint5]

Originally Posted by JSH

Yes, macho is part of the image but it isn't to impress women. Hate to break it to the monster truck drivers out there but women aren't impressed by a ridiculously sized truck or a sports car with 800 hp. All of that is just posturing for other men.

The aesthetics certainly appeal to some (most young) women. They will be drawn more to the man in a lifted F250 than a stock Honda Ridgeline.

You're correct that most women wouldn't be impressed with an 800 HP car, and that it's meant to impress other men. Women are drawn to the men who other men respect. It's an indirect way of attracting women.

Peterson describes this better, but men tend to sort themselves for women to choose from. Men compete in the NFL for instance, and filter out the individuals not up to the highest levels of play. The best play 1st string, and the very best make a name for themselves. They become the most attractive to women.

That sorting mechanism plays out in every domain. The men making a name for themselves in any particular area end up garnering the attention of women.

[Hersbird]

And what attracts men to women is being in the same room with them. Then what is unattractive in women to men is being in the same room with them for 3 years.

[redpoint5]

My wife got hotter. I'm more attracted to her now, though the same wouldn't be said of me. Some girl would probably have to flirt with me for her to be more attracted.

[Hersbird]

https://www.motortrend.com/news/2022...ons-preorders/

44,500 $100 deposit preorders in 48 hours isn't bad. It may move to be the #2 selling EV in it's first year. I personally think they could outsell the model 3 if they have them available for impulse buying out on the lot like a normal F150.