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Old 08-17-2010, 12:19 PM   #1 (permalink)
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Shell Oil taken to court in NZ for advertising that its fuel additives improve MPG

I get the impression that whether or not an oil company decides to market fuel saving properties of their products (be they fuel or lubricants) may depend a lot on the trade laws of the country...

Latest: from New Zealand

Shell is defending 22 charges alleging misleading advertising or engaging in conduct liable to mislead. The advertisements ran on radio, television, newspapers, a billboard and a brochure in 2006, and on a billboard and a poster in 2007.
The issues aren't that the additive didn't help, but about the size of the gain, and the comparison to a base fuel that apparently 95% of consumers didn't buy anyway.

The Commerce Commission says Shell's own testing gave an average fuel efficiency benefit of less than 1 per cent compared with a "base" fuel that few people buy
Full story: Shell in the dock over fuel additive claims | Stuff.co.nz


Related (except from Malaysia) : Shell claims new "FuelSave" gasoline formulation increases fuel economy

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Old 08-17-2010, 12:50 PM   #2 (permalink)
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But when I pump gas there, they have TV's at the pump with 'scientists' in lab coats telling me how well it works!

Does anyone believe advertisers anymore, at all?
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Old 08-17-2010, 01:01 PM   #3 (permalink)
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Originally Posted by brucey View Post
But when I pump gas there, they have TV's at the pump with 'scientists' in lab coats telling me how well it works!

Does anyone believe advertisers anymore, at all?
Never did to start with!
Show me the proof! Hard repeatable data from an objective third party, ideally a double blind study.
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Old 08-17-2010, 01:06 PM   #4 (permalink)
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This Shell stuff is marketed here and in the rest of Europe as V-Power and V-Power Diesel.

More expensive (official max. price, no reductions) and no FE savings to be had with it in my car.
Probably unrelated, but my engine blew an injector seal after going through 2 tanks of the stuff.

A local consumer mag and the German ADAC tested them, and found the results with these fuel-efficient fuels to be hit and miss.
Worked to some degree in certain cars, but didn't work in others.
The results were very inconclusive.

Also, the extra cost was not recovered as premium fuel also comes at a premium price.
Strayed to the Dark Diesel Side

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Old 08-17-2010, 02:50 PM   #5 (permalink)
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...I'd like to see the "same" enforcement taken here in USA, because BS is BS, regardless of locale.

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